Social Media for Business: Strategy Before Chance
It is tempting to just start posting. A photo of the office dog here, a quote there. While this builds likability, it rarely contributes to business goals. A real strategy at moav.studio always starts with "Why."
Step 1: Define Your Goals
What do you want to achieve?
- Brand Awareness: More people should know your name.
- Lead Generation: You want to collect emails or inquiries.
- Employer Branding: You are looking for new talent.
- Customer Support: Direct communication to solve issues.
Step 2: Know Your Audience (and Their Platform)
Not every business needs to dance on TikTok.
- B2B (Business to Business): LinkedIn is mandatory here. The focus is on expertise, industry news, and networking.
- B2C (Business to Consumer): Instagram, TikTok, or Pinterest are excellent for visual products, lifestyle, and emotional connection.
Key Rule: It is better to be present on one platform correctly than on five platforms poorly.
Step 3: The Content Mix (The 80/20 Rule)
A proven rule of thumb for your strategy:
- 80% Value & Entertainment: Inform, inspire, or entertain your followers. Give tips, show processes, introduce the team.
- 20% Promotion: Here you can directly promote your products or services.
Nobody follows an account that is purely a catalog of ads. The currency of social media is attention, and you buy that with good content.
Step 4: Analysis and Optimization
A strategy is never "finished." Use the platform insights. Which posts get the most comments? What time are your followers online? Use this data to adjust your plan monthly.
Conclusion
Social media is a powerful tool when used strategically. It transforms a faceless corporation into an approachable brand. Start with a plan, stay consistent, and interact with your community—success will follow.
