Redefining Beauty Standards: TULA's Journey to Authentic Skincare Storytelling

At Moav, we had the pleasure of capturing TULA’s unique story—a skincare brand driven by science and a deep respect for authentic beauty. Founded by Dr. Roshini Raj, a practicing gastroenterologist with over two decades of expertise in probiotics, TULA’s innovative products leverage probiotic extracts and superfoods to nourish and soothe skin naturally. We loved how TULA’s commitment goes beyond skincare; they celebrate "Untouched Beauty" by challenging traditional beauty standards and pledging never to retouch skin in their photos - and so did we.